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Help your book find the families it is for

A finished book is only half the job. We build a launch that puts your story in front of reviewers, educators, and the parents who buy children's books.

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- what it is

A launch plan, not just a press release

The hardest part of publishing is rarely making the book. It is helping the right readers discover it among the thousands of titles released every month.

We plan a launch around your story and audience, with the materials, outreach, and messaging that get children's books noticed.

  • A press kit, blurbs, and sales copy that travel
  • Outreach to reviewers and children's book voices
  • Positioning for schools, libraries, and social
Marketing & Publicity for children's books at Purple Giraffe Press

- our catalog

Stories we have brought to life

Tilly's Rainbow Adventure by Jessica Schoettle Children Book

Tilly's Rainbow Adventure

by Jessica Schoettle

Whatever You Do, Don't Fall Asleep! by Ashlee Ridlon Children Book

Whatever You Do, Don't Fall Asleep!

by Ashlee Ridlon

100,000 Whys - The Big Journey for Curious Kids by Rayan Yale Children Book

100,000 Whys - The Big Journey for Curious Kids

by Rayan Yale

Sticks and Stones May Break My... by V Moua Children Book

Sticks and Stones May Break My...

by V Moua

I Am Not a Dinosaur! by V Moua Children Book

I Am Not a Dinosaur!

by V Moua

Don't Worry, Cookie. We'll Save You! by V Moua Children Book

Don't Worry, Cookie. We'll Save You!

by V Moua

The Ultimate Road Trip Activity Book For Kids 8-12 by Sophie Harbor Children Book

The Ultimate Road Trip Activity Book For Kids 8-12

by Sophie Harbor

The Ultimate Campfire Book for Kids by Bobby B. Loo Children Book

The Ultimate Campfire Book for Kids

by Bobby B. Loo

The Epic Science Challenge For Super Smart Kids by Charlie Maple Children Book

The Epic Science Challenge For Super Smart Kids

by Charlie Maple

The Mehrabian Rule for Kids by Jeffrey Kyle Children Book

The Mehrabian Rule for Kids

by Jeffrey Kyle

The Great Neurotrainer Workbook for Smart Kids by Gabriel Nedelcu Children Book

The Great Neurotrainer Workbook for Smart Kids

by Gabriel Nedelcu

The Worst Vacation Book in the Whole Entire World by Joey Acker Children Book

The Worst Vacation Book in the Whole Entire World

by Joey Acker

- how it works

Your Marketing & Publicity journey, step by step

Here is exactly how your project moves from first hello to finished book, one clear step at a time.

1

Position

We define exactly who your book is for and the hook that makes it stand out. Clear positioning makes every other step easier. We find the angle that gets attention from the right people. This becomes the spine of your launch.

2

Plan

We map a launch timeline and a target list of the right people. You see the plan before we start reaching out. We sequence activity so it builds rather than fizzles. Everyone knows what happens and when.

3

Prepare

We build a press kit, blurbs, and sales copy that travel well. Strong, ready made materials open more doors. We make it easy for others to say yes and share. Good assets do half the work.

4

Pitch

We reach reviewers, educators, and relevant outlets for your book. Outreach is targeted, not scattered. We tailor each pitch to who is receiving it. Relevance is what earns replies.

5

Launch

We support your release week with coordinated activity. Momentum matters most in the first days. We help you show up consistently without burning out. The goal is steady visibility, not a single spike.

6

Follow up

We keep the push going after launch day. A book's life does not end on release. We chase the slower yes and the later coverage. The long tail is where many sales come from.

Purple Giraffe Press Marketing & Publicity

- why purple giraffe

Honest marketing built around your book

We will not promise viral fame or guaranteed sales. We will build a focused, professional launch aimed at the readers who actually buy children's books.

From reviewers who need lead time to launch week social, we plan the steps that give your book its best chance to be found.

- author love

Authors who said yes, and never looked back

★★★★★
“Who knew publishing could be this much fun? They handle the heavy lifting so I can focus on making kids laugh.”
Marcus BrambleThe Pigeon Who Lost His Bus Pass
★★★★★
“A truly exceptional design team. They understand that negative space and timing are everything in a picture book.”
Jonah ClayThe Hat That Wandered Off
★★★★★
“Purple Giraffe Press brings an unforgettable, vibrant quality to everything they touch. Total professionals.”
Dana SantiagoThe Adventures of Little Beacon
★★★★★
“The editing team helped me refine my rhymes without losing the charm. It is now a bedtime favourite across the country.”
Maria RossiThe Sleepy Little Owl
★★★★★
“Translating a classic song into a new book was tough, but their audio and design teams rocked it completely.”
Selina JauryMs. Macdonald Had a Farm
★★★★★
“An incredibly empowering experience. They give you the tools to succeed and you keep your rights.”
Vashti HarlowLittle Leaders, Big Dreams

- explore more

Our most popular services

Editing

Developmental and line editing that strengthens pacing, voice, clarity, and the read aloud rhythm kids respond to.

Learn more about Editing

Book Publishing

Full service publishing from manuscript to launch, with ISBN, print and ebook setup, and global distribution, while you keep 100% of royalties.

Learn more about Book Publishing

- good to know

Frequently asked questions.

Honest answers to the questions authors ask us most. If yours is not here, a quick consultation will cover it.

Book a Free Consultation →
01 Do you guarantee reviews or sales?

No honest partner can guarantee reviews or sales. We can promise a focused plan, professional materials, and outreach to the right people for your book.

02 When should marketing start?

Ideally a couple of months before launch. Early planning lets us reach reviewers who need lead time and build momentum before release day.

03 Will my book go viral?

No honest partner can promise that. We focus on steady, real visibility with the right readers and reviewers.

04 Do you run paid ads?

We can advise on and set up sensible paid promotion, but the core of our work is positioning, outreach, and strong materials.

05 Can you help with school and library sales?

Yes. We prepare materials and outreach aimed at educators and librarians, who are major buyers of children's books.